RealMLS Improves SEO Service With Deposit Resource — RISMedia

realMLS, which serves 11,000 members in Northeast Florida, announced its partnership with Down Payment Resource (DPR) to enhance its platform with DPR’s suite of realtor tools that helps MLS customers connect homebuyers with homebuyer assistance programs.

realMLS is a Multiple Listing Service (MLS) serving Baker, Clay, Duval, Nassau, Putnam and St. Johns County, Florida. According to DPR analysis, 44 homebuyer assistance programs are available for up to 63% of realMLS listings, including 35 down payment assistance programs, six affordable first mortgage programs, two credit certificates Mortgage (MCC) and another program, a statement on the program declared.

As a benefit to Subscribers, realMLS has incorporated DPR into its listing data so that properties eligible for one or more Homebuyer Assistance Programs are searchable and marked with the DPR icon. Additionally, realMLS subscribers will receive Down Payment Connect, a lead generation landing page that allows visitors to search for homeownership programs and realtors to collect contact information from prospects. Subscribers will also have access to DPR’s library of marketing resources, which includes graphics, social media images and customizable flyers, the statement said.

“The median price of homes in realMLS’s coverage area has climbed 25.5% over the past year, raising the cost of a 3% down payment by tens of thousands of dollars for most homes” , said Rob Chrane, CEO of DPR. “DPR tools enable realMLS subscribers to sustainably grow their business by helping families overcome one of the most frequently cited barriers to homeownership: the cost of a down payment.”

“realMLS is focused on providing technologies like DPR that enable our members to better serve consumers,” said Nicole Jensen, CEO of realMLS. “DPR gives our subscribers an edge by making them the source of home buying opportunities to proactively address the affordability challenges faced by people living and working in our communities.

For more information, visit or

Comments are closed.