Head-to-head contrast: 9F (NASDAQ:JFU) and Mogo (NASDAQ:MOGO)

9F (NASDAQ: JFUGet a rating) and Mogo (NASDAQ: MOGOGet a rating) are both small cap finance companies, but which is the better investment? We’ll compare the two companies based on earnings strength, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Analyst Notes

This is a breakdown of current ratings and target prices for 9F and Mogo, as provided by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
9F 0 0 0 0 N / A
Mogo 0 0 2 0 3.00

Mogo has a consensus price target of $6.35, suggesting a potential upside of 424.79%. Given Mogo’s possible higher upside, analysts clearly believe that Mogo is more favorable than 9F.


This table compares the net margins, return on equity and return on assets of 9F and Mogo.

Net margins Return on equity return on assets
9F N / A N / A N / A
Mogo -164.10% -20.83% -14.11%

Institutional and insider ownership

6.1% of 9F shares are held by institutional investors. Comparatively, 17.4% of Mogo’s shares are held by institutional investors. Strong institutional ownership indicates that large fund managers, endowments, and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

9F has a beta of -0.53, which means its stock price is 153% less volatile than the S&P 500. Comparatively, Mogo has a beta of 3.06, which means its stock price is 206% more volatile than the S&P 500.

Benefits and evaluation

This chart compares the revenue, earnings per share, and valuation of 9F and Mogo.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
9F $119.49 million 1.29 -$36.86 million N / A N / A
Mogo $45.89 million 2.00 -$26.50 million ($1.26) -0.96

Mogo has lower earnings, but higher earnings than 9F.


Mogo beats 9F on 6 of the 10 factors compared between the two stocks.

About 9F

(Get a rating)

9F Inc., together with its subsidiaries, operates an Internet-based securities services platform in the People’s Republic of China. Its products include digital financial accounts that offer online lending, wealth management and payment facilitation services; revolving and non-revolving loan products to borrowers, as well as referral services to partner financial institutions; and a suite of online wealth management products, such as fixed income, stocks, insurance, bank wealth management products and mutual funds for investors on various platforms including Wukong Licai, 9F Wallet and 9F Puhui. The Company also provides payment facilitation services and other products and services that help users pay credit card bills and household bills including utility bills; and other value-added services including credit history research, debt consolidation and user referral services. In addition, it offers technology empowerment services to the banking, automotive, securities investment and insurance industries; and engages in e-commerce, which offers various categories of goods, including 3C products, beauty and skin care products, rice, noodles and oils, household appliances, jewelry, liquor and drinks. It offers its services to borrowers, investors and partner financial institutions. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is headquartered in Beijing, People’s Republic of China.

About Mogo

(Get a rating)

Mogo Inc. is a financial technology company in Canada and abroad. The company provides digital solutions for consumers to control their financial health. It offers the Mogo app to access a digital spending account with the Mogo Visa Platinum prepaid card; MogoCrypto which allows the purchase and sale of bitcoin; MogoProtect, free identity fraud protection and monthly credit score monitoring; MogoMortgage, a digital mortgage experience; and MogoMoney which provides access to personal loans. The company also offers Mogo Trade, a free stock trading platform with real-time stock quotes and funding; and Mogo Ventures to manage its existing investments in strategic partners and ventures. Additionally, it operates Carta, a digital payment software platform that enables fintech companies, banks and corporations to issue payment products to consumers through multiple channels, including physical, virtual and digital cards. tokens, as well as payment switching and routing services. Mogo Inc. was founded in 2003 and is headquartered in Vancouver, Canada.

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